You already know what copywriting is, right? Stop trying to write.Conversion copywriting, done correctly, will get customers pulling their credit cards out to buy from you. Yup, that’s a conversion copywriting hack. So the part in quotations might look like: “I want a wallet that _” “I want a time-tracking app that _” “I want a face powder brush that _” “I want a DIY design book that _” Your visitors then tell you what they want – and your job becomes feeding it back to them. So here’s what you should do. Using Qualaroo or an alternative to it, put this 1 question on the landing page you most want to optimize (e.g., because it has high traffic, because it used to convert well but doesn’t now): Of course, instead of “CRM software”, you’ll sub in the basic description of what your product or service is. That headline beat the control as well as 2 other treatments. In the Beachway case above, I scoured the Amazon reviews for 6 books on alcoholism and found it buried in the words of a reader-reviewer. It’s not until you start testing new headline options that you’ll really see which headline resonates best with your prospects. There could be dozens, with some performing far better than others.
The following home page headline I wrote brought in 26% more leads – each valued at $20K per month – for my client Beachway: So, how do you find your headline this January? Well, for starters, there’s not just 1 perfect headline for you. If you get it wrong, only the most motivated prospects will continue reading your page. JANUARY: Finally Find Your Headline We all know that the headline is the most important copy on your landing page.
Here are 6 conversion copywriting hacks you need to test in the first half of 2014. Plus, since copy is your online salesperson, they connect directly with conversion. And what, dear copy hacker, are the best-performing and easiest-to-set-up A/B tests you can possibly run? Copy tests are as easy as typing a new sentence into VWO. Now that we’ve got that out of the way, let’s feed your testing plan with 1 test each month. Not some hacked-together jobby with moderately reliable results.
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